About Us


Prime Beauty Cosmetics is a brand that was created to remind women of color that our beauty needs are primary. Not secondary. Our beauty should be celebrated. Not tolerated. 

This indie brand is dedicated to making women of color a priority in the beauty industry. We are a fun celebration of our beauty, our cultures and all that we contribute to the world. Our goal is to always celebrate the things that make us beautiful, inside and out, through our products. 

Ladies you are loved and appreciated!

xo Prime Beauty