ABOUT PRIME BEAUTY

Prime Beauty Cosmetics is a brand created as a reminder to the beauty industry that women of color beauty needs are primary. Not secondary. Our goal is to create quality and affordable products that defy Eurocentric beauty standards, and uplifts the beauty that is being a woman of color. Specifically focusing on the long standing gaps in color cosmetics for deeper skin tones.

This indie brand is a fun celebration of our beauty, our cultures and all that we contribute to the world. We reinforce a message of self-love and pride for women that aren't typically shown such appreciation in our everyday society.

Ladies you are loved and appreciated!

xo Prime Beauty

We are also cruelty-free and vegan.